Marketing Materials

LPF Brand Style Guide

When: Created in 2018; Permanent Document

What: 4 Page internal document

How & Who: Details the proper use of LPF branding such as logo use and selection, color palette, and font selection.

Youth Camping Grant Fliers

When: Available January - March (Updated in January)

What: Announces the grant application period

How & Who: Mailed & emailed to youth groups across the north state and our entire donor mailing list.

Youth Camping Program Sponsorship Brochure

When: Available January - June (Updated in January)

What: 3-fold brochure soliciting sponsorships for the Youth Camping Program

How & Who: Distributed to prospective sponsors digitally

Discover Lassen Sponsor Brochure - CANCELLED 2020

When: Available March – June (Updated in March)

What: 2 page, full color flier soliciting sponsors for the 2-day Discover Lassen event

How & Who: Distributed to prospective sponsors digitally

Peak Experience Sponsor Brochure

When: Available March – June (Updated in March)

What: 2 page, full color flier soliciting sponsors for the Peak Experience Auction

How & Who: Distributed to prospective sponsors digitally

Peak Experience Request Letter &

Peak Experience Donation Form

When: Available March – September (Updated in March)

What: Two separate documents used to solicit auction item donations for Peak Experience

How & Who: Available for the board & staff for individual donation solicitations.

Volcano Adventure Camp Annual Report

When: Available January each year (Updated in January)

What: Full color book demonstrating the highlights from the previous year’s youth camp activities

How & Who: Printed and mailed to the previous year’s Youth Camping Program Sponsor as a “Thank You” for supporting the program. Also used as additional material to solicit new sponsorships for the coming year’s Youth Camping Program.

Lassen News

(Link above takes you to the Newsletter Page which provides the last 3 years worth of newsletters)

When: Released in January, April, July, & October each year

What: 8 page full color newsletter including information on both the Foundation & park

How & Who: Distributed electronically every quarter to LPF’s e-mailing list and posted on social media. Print/mailed every January to full donor mailing list. We also have 50 – 100 hard copies of each quarter’s newsletter that are distributed by staff and available at the California Welcome Center.

Lassen Park Foundation Brochure

When: Available year-round and printed as needed

What: 3-fold brochure with basic information on what Lassen Park Foundation does

How & Who: Hard copies available for distribution at LPF events, outreach opportunities, or individually as requested.